Ikigai consists of two Japanese characters: iki refers to life, and kai is the realisation of what one expects and hopes for. In other words, ikigai is your deeper purpose.


According to the Japanese, everyone has an ikigai. Discovering and acting upon it brings greater satisfaction, meaning, and reward.


We love the simplicity of this idea, and the implications it has for organisations.


We believe that with each organisation we help on this path, we make a small contribution to bringing back some more humanity into our world.