Stop engaging your employees, and start involving them

However, most traditional employee engagement programmes are far from effective, as numerous studies have shown that up to 70% of these programmes fail, and that only a small percentage of employees are truly engaged. So what does it actually mean to be engaged? And is engagement enough to create the mindset changes that these programmes typically aim to achieve?

Brand as a management tool

Don’t be misled. It’s a huge missed opportunity to consider your brand as merely a marketing tool aimed primarily at an external audience, and/or something that is too abstract to play a leading role in operations. It’s actually one of the most powerful tools that leadership teams can use to get their organisations functioning optimally.